A boring launch video will sink your campaign
Most crowdfunded projects don’t ship on time and some don’t ship at all. And yet year-after-year, backers continue pledging millions of dollars.
Because backers are willing to risk their money for a product that’s new and unique. Something they can’t find anywhere else. A product that makes them feel something.
Because some projects are worth the risk.
So why should your crowdfunding video be anything less?
That sounds obvious, but everyday there’s a new video on Kickstarter that opens with ukulele music and the words, “Introducing the World’s First…”
Hear the same something a thousand times and it just becomes noise.
You know what else is noise?
- A long drawn-out voiceover of features and specs.
- A slow rotating product shot on a white wall.
- A nervous founder forced to read lines to the camera.
These are common techniques that feel safe, yet are at high-risk of making your viewers tune out.